When you start creating ads for your PPC advertising campaign with the goal in mind to make extra money online, you are going to need to take a few extra moments and think about one particular thing - the keywords you do not want your visitors to find your ads for. This is a valuable step that many trying to make money from home forget to take.What Are Negative Keywords
Negative keywords are those keywords that are going to keep you from making money. They are things like "free" that will often show up at the end of a keyword string when someone is searching for exactly what you are offering but are not willing to pay for it. There are hundreds of negative keywords for every niche out there and all they do is drain your advertising budget by wasting valuable clicks. You don't want your ads to even appear for those searches if you want to make extra money.
To give you an idea of some of the highest density negative keywords out there, here are a few that should go on almost every campaign's negative keyword list:
· Free
· Image
· Download
· Lyrics
· Information
· Coupon
· Code
· Hacks
· Hate
· Protest
· Recall
· Indictment
· Publicity
· RSS
· XML
· Location
· Address
· URL
These keywords are just a few examples of negative keywords that pop up all the time and get in the way of your goal to make extra money online.
Where to Draw the Line
But, along with the goal of stopping negative keywords from getting in your way, you also need to be sure you don't let them interfere with your actual keywords. This can stop you from making any money as well. Take for example the word "Free". If you use "free" as a negative keyword but one of your actual keywords is "PRODUCT NAME risk free trial" you are going to get your keywords crossed. To combat this, you need to be more specific and write not just "Free" but things like "PRODUCT NAME free" as your negative keywords. This simple trick will save you a bundle and help you make extra money online.
Ultimately, the goal of any PPC advertising campaign is to help you make money from home on the Internet. If you don't have the right people visiting your site though, that is not going to happen. So, be sure to develop a good keyword filtering strategy and combat the problems that many newcomers have when first learning how to make money online.
